STRATEGIC
BRAND
MANAGEMENT

Hire a marketing specialist to help elevate your company's reputation, make more money and get noticed among your competition

ABOUT AMANDA PATERSON

Brand Workshops

Strategy

Graphic Design

Content

MARKETING CONSULTANT IN CALGARY

You may be searching for a refreshed company identity, someone to create new brochures, learn to better leverage your personal and company's LinkedIn pages, create eye-catching proposal or PowerPoint templates, etc.

You're in the right place! Amanda Paterson is a freelance graphic designer and marketing consultant in Calgary who will help you create content you're proud to show off. She will push you and your team to think differently and unlock new strategies to create compelling content.

Book a Conversation

MARKETING FOR INDUSTRIAL SERVICES, ELECTRICAL & ENGINEERING

Let's take your projects from corporate - to compelling.

Stop using robotic language, boring templates and create a unique identity that actually stands out.

Culture, branding & team-building workshops
Proposal, presentation & template development
Print design - brochures, line cards, bannerstands, portfolios, etc.
LinkedIn strategy & content development
Creative consulting support for your internal marketing department, and more

View Corporate Portfolio

MARKETING FOR B2C &

LIFESTYLE BRANDS

You've likely got a lot of competition - so, how do you break through the noise? From your logo to your online strategy - you've got to find creative ways to connect and RESONATE with prospects.

Branding development - create a logo and a company story that's unforgettable
DIY graphic templates - Canva templates
Social media strategy, setup & management
Designed print material: brochures, catalogues, speaker's kit, tradeshow booth graphics, etc.

View Lifestyle Portfolio

REAL-TIME
MARKETING
ACTIVITY

Visit your website and look at the content at the very top... does your headline talk about YOU (and what you offer)? In contrast... does it talk about them (your prospect)?
Does it address a problem your prospect is struggling with, or identify one of their deep-rooted desires?

Scenario: Say you're hiring a fitness trainer. You're fairly healthy, exercise several times per week... but you're curious if you could reclaim that six-pack from college...
Buying Decision: Would you be more compelled by Trainer A, or Trainer B?

TRAINER A:
"Offering a personalized approach to fitness, I will motivate anyone to lose weight - no matter what your ability level might be."

TRAINER B:

"Want to get ripped? Let's push that body of yours to a new limit - and see just how powerful you can feel."

So, did you pick B?

This activity applies directly to your business. Whether it's B2B, B2C - you're still selling to a human and humans are driven by their Pain Points and Desires. If you have a design or marketing project on the go, let's schedule a call. I'll give you a few ideas on how to make your content even more compelling.