Does Good Design Actually Result in More Profit?
Design is so much more than how your brochure looks. A recent McKinsey study shows companies that believe and invest in design, outperform their peers by as much as two to one. THAT'S DOUBLE, PEOPLE! To truly stand out from the crowd, design stems from a mindset - to develop products and services from the eyes of the user. Paying particular attention to the user experience. And, to communicate to the user in a way that hits some of their deepest desires, fears, challenges, va