Blog full of marketing tips

Design is so much more than how your brochure looks. A recent McKinsey study shows companies that believe and invest in design, outperform their peers by as much as two to one. THAT'S DOUBLE, PEOPLE! To truly stand out from the crowd, design stems from a mindset - to develop products and services from the eyes of the user. Paying particular attention to the user experience. And, to communicate to the user in a way that hits some of their deepest desires, fears, challenges, va

55% of consumers are willing to pay more for a guaranteed good experience (according to ThinkJar). Put yourself in the shoes of your customer. What is the experience you provide like for them? Let's pretend you own a gym. When was the last time you went to a competitor's gym and paid attention to your overall experience there? Even more importantly.... when was the last time you booked a class at YOUR gym and paid EXTRA SPECIAL CLOSE ATTENTION to your overall experience? Let'