Google's 8 Principles of Innovation - PART DEUX
So many of my clients want to set themselves apart from the competition, yet I've had several say "We're just not that different." Google could have been the same as the others, an extremely useful search engine... but they chose to be something different. Google is THE leader in innovation. The self driving car and the Loon for example - both stemming from Google X. And Google has 8 (and a bonus #9) Principles of Innovation. I covered the first four in last month's post. The