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So many of my clients want to set themselves apart from the competition, yet I've had several say "We're just not that different." Google could have been the same as the others, an extremely useful search engine... but they chose to be something different. Google is THE leader in innovation. The self driving car and the Loon for example - both stemming from Google X. And Google has 8 (and a bonus #9) Principles of Innovation. I covered the first four in last month's post. The

What if I told you that I knew the foundation of Google's innovation strategy. That there's 8 (or 9, depending on the source) key fundamentals to unleashing exponential results. I'm going to share the first 4 with you now. I am so grateful to have learned the concepts of Design Thinking, Moonshots and Innovation from former Google X employee, Doug Wightman. I am also fascinated by Peter Diamandis' work - he too has quoted Google's Principles on numerous occasions. These two g