Amanda PatersonApr 1, 20203 minThings your logo designer should give you (a checklist)When you're choosing a graphic designer to help you create a logo/brand or refresh your existing one, use this checklist: IS THE DESIGNER...
Amanda PatersonJan 7, 20191 minDoes Good Design Actually Result in More Profit?Design is so much more than how your brochure looks. A recent McKinsey study shows companies that believe and invest in design,...
Amanda PatersonNov 28, 20182 minHow to Infuse the Entrepreneurial Spirit Into Your Company - No Matter How BigSo, you want to improve your company culture. Shaking things up and creating a culture of entrepreneurship and passion may be challenging...
Amanda PatersonOct 19, 20182 minExplaining Value When Your Customer Wants the Cheapest OptionRANT ALERT: Today, someone asked me abruptly “Why do YOU charge so much, when I can get the same thing from ‘The-Other Company’?”. My...