Things your logo designer should give you (a checklist)
When you're choosing a graphic designer to help you create a logo/brand or refresh your existing one, use this checklist: IS THE DESIGNER...
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Amanda Paterson
Jan 7, 20191 min
Does Good Design Actually Result in More Profit?
Design is so much more than how your brochure looks. A recent McKinsey study shows companies that believe and invest in design,...
Amanda Paterson
Nov 28, 20182 min
How to Infuse the Entrepreneurial Spirit Into Your Company - No Matter How Big
So, you want to improve your company culture. Shaking things up and creating a culture of entrepreneurship and passion may be challenging...
Amanda Paterson
Oct 19, 20182 min
Explaining Value When Your Customer Wants the Cheapest Option
RANT ALERT: Today, someone asked me abruptly “Why do YOU charge so much, when I can get the same thing from ‘The-Other Company’?”. My...
Amanda Paterson
Aug 2, 20181 min
Spaghetti Dish Marketing
Crusty spaghetti dishes. We've all been there. We went to bed without doing last night's dishes - and now our plates are covered in dry,...
Amanda Paterson
Feb 6, 20182 min
Google's 8 Principles of Innovation - PART DEUX
So many of my clients want to set themselves apart from the competition, yet I've had several say "We're just not that different." Google...
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