Does Good Design Actually Result in More Profit?
Design is so much more than how your brochure looks. A recent McKinsey study shows companies that believe and invest in design,...
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Amanda Paterson
Nov 10, 20183 min read
Customers Pay More For Good Experiences
55% of consumers are willing to pay more for a guaranteed good experience (according to ThinkJar). Put yourself in the shoes of your...
Amanda Paterson
May 30, 20181 min read
Can I Learn to be Creative?
Curiosity may kill the cat, but continuing to be curious throughout our lifetime is what helps us advance. Curiosity keeps us creative....
Amanda Paterson
May 2, 20181 min read
How to Achieve 10x Results
How can my company innovate? According to Dr. Astro Teller, CEO of X (Google's semi-secret lab responsible for the self-driving car and...
Amanda Paterson
Jan 5, 20182 min read
Google's 8 Principles of Innovation
What if I told you that I knew the foundation of Google's innovation strategy. That there's 8 (or 9, depending on the source) key...
Amanda Paterson
Oct 8, 20171 min read
Need a Solution? Try Design Thinking.
Design Thinking helps to solve your business challenges by unlocking all of your creative juices and getting inside the head's of your...
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