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  • Amanda Paterson

Does Good Design Actually Result in More Profit?

Design is so much more than how your brochure looks.

A recent McKinsey study shows companies that believe and invest in design, outperform their peers by as much as two to one.


To truly stand out from the crowd, design stems from a mindset - to develop products and services from the eyes of the user. Paying particular attention to the user experience. And, to communicate to the user in a way that hits some of their deepest desires, fears, challenges, values, etc.

This is one of the most detailed studies available demonstrating the financial value derived from design.

Are you interested in cultivating a design mindset into your business? Applying Design Thinking strategies is a great place to start.

E-mail me and I'll send you my Ideal Client worksheet to get you going.

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