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Amanda Paterson
Jun 1, 20203 min read
The Books that Shape You
There are some books you read that leave a profound impact on who you are going to be. The books that have dog-eared pages, highlights,...
Amanda Paterson
May 1, 20203 min read
Doing your own graphic design? Try these tips & tools:
There are many reasons why you (or a co-worker) might be doing your graphic design in-house. You might be a start-up without a large...
Amanda Paterson
Apr 1, 20203 min read
Things your logo designer should give you (a checklist)
When you're choosing a graphic designer to help you create a logo/brand or refresh your existing one, use this checklist: IS THE DESIGNER...
Amanda Paterson
Jan 16, 20192 min read
21 of the Best FREE Stock Photo Sites *Updated 2019
Photos heavily influence the way your audience FEELS when they see your content. When finding the perfect shot, don’t risk a lawsuit by...
Amanda Paterson
Jan 7, 20191 min read
Does Good Design Actually Result in More Profit?
Design is so much more than how your brochure looks. A recent McKinsey study shows companies that believe and invest in design,...
Amanda Paterson
Nov 28, 20182 min read
How to Infuse the Entrepreneurial Spirit Into Your Company - No Matter How Big
So, you want to improve your company culture. Shaking things up and creating a culture of entrepreneurship and passion may be challenging...
Amanda Paterson
Nov 10, 20183 min read
Customers Pay More For Good Experiences
55% of consumers are willing to pay more for a guaranteed good experience (according to ThinkJar). Put yourself in the shoes of your...
Amanda Paterson
Oct 19, 20182 min read
Explaining Value When Your Customer Wants the Cheapest Option
RANT ALERT: Today, someone asked me abruptly “Why do YOU charge so much, when I can get the same thing from ‘The-Other Company’?”. My...
Amanda Paterson
Sep 15, 20183 min read
How To Create A Compelling Ad: A 7-Step Checklist
So, you want to create an ad/flyer/postcard/brochure that makes you money. The key to conversion? There's 7. Here they are. (Psssst. If...
Amanda Paterson
Aug 2, 20181 min read
Spaghetti Dish Marketing
Crusty spaghetti dishes. We've all been there. We went to bed without doing last night's dishes - and now our plates are covered in dry,...
Amanda Paterson
Jul 4, 20182 min read
Public Speaking Tips & PowerPoint Tricks
Are you prepping for a big client presentation? Nervous about a public speaking gig? Joel Weldon, award-winning public speaker, gives...
Amanda Paterson
Jun 12, 20182 min read
World Class Coaches - At Your Fingertips
Striving to level up in business? Health? Finances? Relationship? Sanity? Yep, me too. If you aren't listening to podcasts, you're...
Amanda Paterson
May 30, 20181 min read
Can I Learn to be Creative?
Curiosity may kill the cat, but continuing to be curious throughout our lifetime is what helps us advance. Curiosity keeps us creative....
Amanda Paterson
May 2, 20181 min read
How to Achieve 10x Results
How can my company innovate? According to Dr. Astro Teller, CEO of X (Google's semi-secret lab responsible for the self-driving car and...
Amanda Paterson
Apr 11, 20183 min read
Business Cards: Making a Good First Impression
Yes. Business cards are still important. A well-designed card can go a long way. At networking events and trade shows, having a unique...
Amanda Paterson
Mar 12, 20181 min read
Eyebrows: Your Guide to Marketing
Eyebrows. What do they have to do with marketing? What I'm about to tell you will change the way you look and think about eyebrows... I...
Amanda Paterson
Mar 9, 20182 min read
What's a Heatmap and How To Use One
A heatmap allows you to view your website visitors mouse actions. It gives you valuable insights as to what your clients are focusing on,...
Amanda Paterson
Feb 6, 20182 min read
Google's 8 Principles of Innovation - PART DEUX
So many of my clients want to set themselves apart from the competition, yet I've had several say "We're just not that different." Google...
Amanda Paterson
Jan 5, 20182 min read
Google's 8 Principles of Innovation
What if I told you that I knew the foundation of Google's innovation strategy. That there's 8 (or 9, depending on the source) key...
Amanda Paterson
Dec 5, 20172 min read
How to reconnect with dead leads - in 9 words
Reaching out to dead leads may seem like a waste of precious time - but before you throw in the towel, give the '9 Word Email' a try. It...
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